Coca-Cola 125 Years of Design by Ruud Belmans

Ruud Belmans Discloses The Coca-Cola 125 Years of Design Exhibition

Ruud Belmans, the creator of the awarded work Coca-Cola 125 years of design - Exhibition by Ruud Belmans points out, Pinkeye was asked to design this 500 m2 exhibition about the rich history of 125 years of Coca-Cola as a design innovator. We established a strong coherent unity by drawing up a clear message track and translating this into a spatial form. The moment visitors enter the main space they are met with a gigantic Coca-Cola logo seemingly filling up the whole room, breaking up into smaller intricate but always recognisable fragments as the visitors explore the exhibition. 5 main themes were connected literally by a red line, guiding people throughout the key content. .

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