Francesco Ragazzi-San Siro Stadium Sky Lounge Stadium Hospitality
At Design Interviews
Interview with Francesco Ragazzi : Frank Scott: What is the main principle, idea and inspiration behind your design?. Francesco Ragazzi : The main idea behind this project was to create a new concept of hospitality spaces inside San Siro Stadium. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Francesco Ragazzi : The main focus of this work was to create new business areas of the stadium in order to increase the annual turn over of the clients. .Frank Scott: What are your future plans for this award winning design?. Francesco Ragazzi : The success of this project has already increased the interest of the customers. The clients have decided to start the next stage of the project, the construction of other skylounge in San Siro stadium. .Frank Scott: How long did it take you to design this particular concept?. Francesco Ragazzi : The designing process has taken nearly one year. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Francesco Ragazzi : This project was commissioned by a client. .Frank Scott: Who is the target customer for his design?. Francesco Ragazzi : The target customer of this project are the sponsors of the clients that should enjoy the events in a very special and comfortable location during the match day and the external guests who want to rent these spaces for their private events/meetings during the rest of the week. .Frank Scott: Which design tools did you use when you were working on this project?. Francesco Ragazzi : When I am working on a new concept design I always develop the ideas on a sketch book. After the first concept I develop the ideas with different graphic softwares with the support of the team of my studio Ragazzi and Partners. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Francesco Ragazzi : I have developed this project with Giancarlo Ragazzi and the team of our studio Ragazzi and Partners. .Frank Scott: How did you decide to submit your design to an international design competition?. Francesco Ragazzi : I was informed about this competition by ADI (Associazione del Disegno Industriale), as I am a member. .
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